PUBLICATIONS (2019-2020)


Moorthy, K., Patwa, N., & Gupta, Y. (2019). Breaking barriers in deployment of renewable energy. Heliyon5(1), e01166.



Moorthy, K., Johanthan, S., Tham, C., Xuan, K. X., Yan, L. L., Xunda, T., & Sim, T. C. (2019). Behavioural Intention to Use Mobile Apps by Gen Y in Malaysia. Journal of Information5(1), 1-15.  



Ting, L. C., Moorthy, K., Kee, H. W., Yee, C. W., Yee, L. W., Ni, O. A., & Ting, W. (2019). Service quality and outpatients satisfaction in public hospitals in Malaysia. International Journal of Public Policy and Administration Research6(1), 57-73.  



Hayati Yusof, Mai Farhana Mior Badrul Munir, Zulnurhaini Zolkaply, Brenda Chau Ka Yan, Chong Suet Lin, Liew Pui Li, Lim Yee Xin, Tan Kai Jian. (2019). AR Mobile Games Adoption: A Study among University Students in Malaysia. International Journal of Science and Research (IJSR), 8(8), 1129-1134.



Mohamad, Z. Z., Nee, A. Y. H., Yang, F. C., Rehman, M., & Yin, Y. C. (2019). Achieving Community Happiness through Affordable Eco-Friendly Smart Houses. KnE Social Sciences, 910-924.



Moorthy, K., Johanthan, S., Hung, C. C., Han, K. C., Zheng, N. Z., Cheng, W. Y., & Yuan, W. H. (2019). Factors Affecting Students Choice of Higher Education Institution: A Malaysian Perspective. World Journal of Vocational Education and Training, 59-74.



Ong, T. S., Lee, A. S., Teh, B. H., & Magsi, H. B. (2019). Environmental innovation, environmental performance and financial performance: Evidence from Malaysian environmental proactive firms. Sustainability11(12), 3494.



Moorthy, K., Mei, C. Y., Qi, C. Y., Jing, F. J., Yi, L. M., Yan, L. P., & Nee, N. B. (2019). Students Rely Only on the Assurance of the Higher Education Institutions towards Service Quality of Campus Cafeterias.



Moorthy, K., T'ing, L. C., Wei, K. M., Mei, P. T. Z., Yee, C. Y., Wern, K. L. J., & Xin, Y. M. (2019). Is facebook useful for learning? A study in private universities in Malaysia. Computers & Education130, 94-104.



Ong, T. S., Teh, B. H., & Lee, A. S. (2019). Contingent Factors and Sustainable Performance Measurement (SPM) Practices of Malaysian Electronics and Electrical Companies. Sustainability11(4), 1058.



Moorthy, K., Chun T'ing, L., Ming, K. S., Ping, C. C., Ping, L. Y., Joe, L. Q., & Jie, W. Y. (2019). Behavioral intention to adopt digital library by the undergraduates. International Information & Library Review51(2), 128-144.



Ng, C.P., Choo, W.C., Amin Noordin, B.A. & Md. Nasir, A. (2019). Test Statistics with Event-Induced Variance: Evidence from Stock Dividend. Pertanika Journals of Social Sciences and Humanities, 27(4), 2865-2881.



Seow, A. N., Choong, Y. O., Lau, L. S., Choong, C. K., Loh, C. T. I., Go, Y. H., ... & Jing, Y. K. (2020). Are environmentally responsible behaviours shaped by environmental facilitating conditions and antecedent of attitudes? The case of Perak in Malaysia. International Journal of Environment and Sustainable Development19(3), 269-283.



Chin, K. Y., Zakaria, Z., & Keong, C. C. (2020). The Impact of Managerial Characteristics on Capital Structure in Malaysian Manufacturing SMEs. International Journal of Banking and Finance15(1), 21-37.



Suliman, K. R., Tazilah, M. D. A. K., Fai, L. K., & Karunanithy, D. (2020). The Efficiency and Performance Evaluation of Government-Linked Companies (GLCs) in Malaysia using Data Envelopment Analysis. Int. J Sup. Chain. Mgt Vol9(1), 392.



Lee, C. L. (2020). The dynamic impact of external shocks on fiscal reaction function in a small open economy. Economics and Business Letters9(2), 84-89.



Ching, S. L., Choong, Y. O., Lau, L. S., Seow, A. N., & Choong, C. K. (2020). Sustainable ecotourism development strategies through strengths, weaknesses, opportunities and threats analysis: The case of Cameron Highlands, Malaysia. Business Strategy & Development, 1-7.



Teh, B. H., Ong, T. S., & Lee, A. S. (2020). The role of Environmental Innovation in enhancing the firm performance. International Journal of Psychosocial Rehabilitation24(4).



Yee, C. P., Soon, W. C. K., Kwan, C. L., & Hussin, M. Y. M. (2020). What Drives the Intention to patronize Green-Themed Hotels in Malaysia? South East Asia Journal of Contemporary Business, Economics and Law, Vol. 21, Issue 5(April), 69-77.



Vikniswari Vija Kumaran, Pang Wei Song, Zam Zuriyati Mohamad,Tan Kock Lim, Kong Yin Mei, Kuek Thiam Yong & Foo Chuan Chew. (2020). Efficiency Analysis of China's Outward Foreign Direct Investment in ASEAN Countries, International Journal of Disaster Recovery and Business Continuity, 11(1), 871-884. 



Jayabalana, N., Makhbul, Z. K. M., Kumar, R., Mohamed, M. H., Yusof, H., & Badrul, M. F. B. M. (2020). The Role of OCBE on Green HRM towards Performance Sustainability. International Journal of Innovation, Creativity and Change, 13(5), 388-399.



Lau, L. S., Choong, Y. O., Wei, C. Y., Seow, A. N., Choong, C. K., Senadjki, A., & Ching, S. L. (2020). Investigating non-users’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value. Energy Policy144, 111651.



Mohamad, Z. Z., Yang, F. C., Ramendran, S. C., Rehman, M., Nee, A. Y. H., & Yin, Y. C. (2020). Embedding eco-friendly and smart technology features in affordable housing for community happiness in Malaysia. GeoJournal, 1-15.



Hussin, S. M., Mohamad, Z. Z., Arifin, T. R. T., Samsuri, A. S., & Zainol, S. S. (2020). Value Stream Mapping to Overcome Obstacles in Adopting Internet of Things in Government Hospital. International Journal of Advanced Research in Technology and Innovation2(2), 19-27.



Yin, K. Y., Chin, K. Y., Meng, C. L., & Pung, N. C. (2020). The Determinants of Intention to use E-voting System: The Case of Generation X in Malaysia. Journal of Business Management and Accounting10(1), 47-64.



Thiam Yong Kuek, Timothy Tzen Vun Yap, I-Chi Chen, Yuen Onn Choong, Kock Lim Tan, Yoke Chin Kuah, Yin Kuan Ng (2020) A Conceptual Study Using Theory of Planned Behavior to Determine Martial Arts Learning Behavior in Malaysia: Through Aikido Perspective. Journal of Critical Reviews, 7 (9), 2473-2478.



Wei, C. Y., Mohamad, Z. Z., & Kuah, Y. C. (2020). Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia. Journal of Halal Industry & Services3(1).



Mohamad Yusof, N. A., & Lee, C.L. (2020). Islamic Banking and Economic Growth in Malaysia: Evidence of a Causal Relationship Pre and Post Regulatory Reform. Journal of Entrepreneurship and Business, 8(1), 1-14.



Mohamad Yusof, N. A. (2020). Analysing the Technical Efficiency of General Takaful Industry in Malaysia: A Non-Parametric Approach. Platform: A Journal of Management and Humanities3(1), 2-14.



Go, Y‐H, Yii, K‐J, Loh, C‐T, Ching, S‐L, Choong, C‐K. Exploring the moderating effect of environmental facilitating conditions on environmentally responsible behaviour among tourists: Evidence from Perhentian Island, Malaysia. Business Strategy and Development. 2020; 1– 8.